Public lecture: Viscerality, mood control & media literacy

Department of Language, Literature & Media invites you to a public lecture with Pia Majbritt Jensen - titled "Viscerality, mood control & media literacy: perceptions among Danish children and young people of quality and relevance in films and series".

Danish children and young people choose movies and series - and other media content - based on the mood they want to be in.

Quality and relevance are associated with content that evokes (the right) emotions (at the right time) and stimulates the senses, and they often choose content for its visceral - rather than cognitive and cinematic - qualities.

Kids want to feel the movies and series (through surprise, enjoyment, fear, disgust, sadness, etc.), which means they opt out of Danish series and movies at a relatively young age.

These are some of the main findings of a two-part reception study consisting of both a questionnaire (n=313) and a so-called mobile ethnographic study (n=20) of Danish children and young people, which I have conducted in the project Reaching Young Audiences, and which I will unfold and discuss the consequences of in my public lecture.

Everyone is welcome - and there will be coffee, tea and cake.